How successfully does your charity's website reach its intended audience? How well are you engaging with people online? What does and doesn't work on your website? How can you tell where your website's visitors are coming from or if they're viewing your website on a mobile device? The free Google Analytics tool provides a wealth of data that you can use to evaluate your success online, and help you make decisions to improve the reach of your website.
This webinar follows on from our recent Google Ad Grants for Charities webinar: http://connectingcare.org.uk/articles/detail/webinar-google-ad-grants-for-charities
Google Analytics: https://www.google.com/analytics/
Google Analytics Academy: https://analyticsacademy.withgoogle.com
Follow Google Analytics on social media: https://twitter.com/googleanalytics
You can also download the slides and resources from Slideshare.
This webinar is supported by London for All, a London Councils’ funded project to capacity build London’s voluntary and community sector. More at: www.lvsc.org/londonforall/
Connecting Care issues a monthly e-bulletin rounding up the latest technology and social care stories for providers of adult and social care. It's free for anyone interested in technology and adult social care.