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It’s not about digital or transformation. It’s about adaptation

Article discusses how "digital transformation is about how technology changes the conditions under which business is done"


An article by Gerald C. Kane in the MIT Sloane Management Review discusses the changing nature of digital transformation , and that we should instead think of how to adapt to digital technology.

Rather than digital transformation being a process we choose to implement, “digital transformation is about how technology changes the conditions under which business is done, in ways that change the expectations of customers, partners, and employees.”

There are some important lessons charities and civil society organisations can learn from the article, whilst it goes on to highlight three things digital leaders can do now to adapt to digital technology.

1.Pay attention.

The rate of change is at the point where failing to pay attention and develop a working knowledge of the present state of digital technologies all but guarantees obsolescence and disruption.

2.Build adaptable processes.

Transforming your company is not enough — begin rebuilding your organization in a way that can adapt to constant change.

3.Execute.

Waiting too long may allow new or established competitors to capitalise on these changes, or result in a gap between where your company is and where it needs to be that becomes too wide to overcome.

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